AI-Driven Dynamic Pricing Models

Real‑time price optimization balances margin with fairness. Done well, it manages demand, moves inventory, and protects brand trust.

Where it fits

• High‑velocity/seasonal SKUs
• Limited drops & clearance
• Geographic sensitivity

Guardrails

• Clear comms
• Cap volatility
• Human review

KPIs

• Margin %
• Sell‑through
• Price perception