AI-Powered Personalization in Ecommerce
In 2025, personalization has moved from novelty to necessity. Customers expect every interaction to adapt in real time to their intent and preferences.
Why it matters in 2025
Personalization can raise conversion, AOV, and LTV together—without blanket discounts.
Industry shifts
- Journey orchestration across channels
- Contextual signals inform dynamic content
- Assistive CX with memory
30‑day playbook
- Audit three moments for personalization (homepage hero, PLP sort, cart)
- Ship one dynamic triggered flow
- Launch a preference center
KPIs
- CTR on personalized modules
- Add‑to‑cart rate
- AOV
- Repeat purchase