Cookieless Future & First-Party Data Strategies
As third‑party identifiers fade, durable growth depends on transparent, permission‑based data relationships.
Build trust
- Value exchanges for opt‑in
- Consent UX
- Data minimization
30‑day playbook
- Preference center
- Lifecycle triggers
- Server‑side tracking
KPIs
- Opt‑in rate
- Profile completeness
- Attribution coverage