Retail Media Networks

Retail Media Networks

Retail Media Networks

Retailers now sell attention alongside products. With high‑intent audiences, these channels can deliver exceptional ROAS—if you avoid fragmentation traps.

Strategy

  • Choose aligned networks
  • Standardize creative & measurement
  • Coordinate with trade promos

Execution

  • Incrementality tests
  • Retailer‑specific creative
  • Dynamic budget allocation
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