Retention Over Acquisition
With acquisition costs up, growth leaders focus on LTV—using lifecycle messaging, memberships, and remarkable post‑purchase experiences.
Retention engines
- Welcome & post‑purchase flows
- Loyalty for engagement
- Flexible subscriptions
30‑day playbook
- Win‑back for 90‑day lapsed
- VIP tier
- Proactive support content
KPIs
- Repeat purchase
- LTV/CAC
- Churn