The Expansion of Augmented Reality (AR) Shopping

AR bridges the gap between online browsing and in‑store confidence—helping shoppers see fit, scale, and style before they buy.

Where AR shines

• Furniture, decor, apparel, beauty
• Complex products needing context
• Bundled experiences

Implementation tips

• Mobile‑first try‑ons
• Start with hero SKUs
• Pair with reviews & UGC

KPIs

• AR engagement
• Conversion lift
• Return rate delta