The Rise of Generative AI in Advertising
Generative AI compresses creative cycles from weeks to hours and lets teams test hundreds of variations without bloating budgets.
What’s new
- Creative at scale across formats
- Closed‑loop learning from performance
- Automation with human guardrails
Risks & governance
- Homogenized creative
- Brand safety & factuality
- Disclosure & authenticity
30‑day playbook
- Pick 1 campaign and 3 variables (hook, offer, creative)
- Generate 20–50 variants & QA
- Promote winners, sunset losers
KPIs
- CPA
- Creative win rate
- Time‑to‑launch
- ROAS