TikTok Shops vs. Amazon vs. Shopify

TikTok Shops vs. Amazon vs. Shopify

TikTok Shops vs. Amazon vs. Shopify

Social marketplaces excel at discovery; owned storefronts excel at relationship and data. The best strategies combine both.

Channel roles

  • Social shops for discovery
  • Marketplaces for scale
  • DTC for loyalty and data

Tactics

  • Creators for TOFU, DTC for LTV
  • Sync inventory & pricing
  • DTC‑only membership perks

KPIs

  • Cross‑channel ROAS
  • New‑to‑file rate
  • Repeat purchase by source
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