Voice & Visual Search Evolution

Voice assistants and camera‑based search are changing how shoppers express intent. Discovery is becoming conversational and visual.

Shifts shaping search

• Natural language queries
• Image‑led discovery
• Structured data & rich media

How to prepare

• Conversational copy and FAQs
• Complete attributes, alt text
• Consistent GTIN/SKU mapping

KPIs

• Search‑to‑ATC rate
• Zero‑result queries
• PDP dwell time